The 12 Habits Of Highly Effective Websites: A Primer On Search Engine Optimization For Non-Technical Executives
Tired of getting the wool pulled over your eyes in Internet marketing meetings? Wondering why your web traffic is a fraction of what it could be? Designed for the non-technical executive, this book will demystify how search engines decide which websites are displayed at the top of search results -- and which are not -- and will help you take the first steps to building your own sales lead generation strategy for the web.
Tired of getting the wool pulled over your eyes in Internet marketing meetings? Wondering why your web traffic is a fraction of what it could be? Designed for the non-technical executive, this book will demystify how search engines decide which websites are displayed at the top of search results -- and which are not -- and will help you take the first steps to building your own sales lead generation strategy for the web. 
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